How to Motivate Customers & Boost HVAC Sales

by Albert L.

1. Return and/or call every unsold bid/proposal. Do you know if the property holder purchased it from someone else? If not, find out and off the chance he still has not made a purchase find out what it would take him to act. A deal at less gross earning and diminished commission for you is still better than a lost sale.

2. Search over the administration records. Search for costly fixes on more seasoned hardware. Check whether the manager will let you credit the fix value back to the property holder on the off chance that he will settle on a buy choice. Remind the mortgage holder that he's likely going to confront more fixes one year from now, given the age of the gear. Given your eagerness to credit the last fix against a substitution, there will never be a superior chance to supplant than the present moment.

3. Step up your systems administration. Few central air sales reps network well. Since you have additional time in the slow time of year, it's the ideal opportunity to search for approaches to grow your hover of impact. Join a leads club (e.g., NetWeaver’s, BNI, Le Tip, and so forth.). Go to office of trade gatherings. Engage with graduated class gatherings (regardless of whether you didn't go to school you can engage with the biggest graduated class bunch in the territory). Join a help club. Find organizing openings through Meetup.

4. Cold pitch business workplaces outside of standard business hours. Call early or late to stay away from watchmen. Inquire as to whether there are any workplaces that appear to be excessively hot or cold. In the event that there are, inquire as to whether they would be keen on getting the issue fixed.

5. Call mortgage holders’ affiliations. Offer to give a discussion on the best way to choose a temporary worker, how to diminish utility cost, how to lead a home vitality review, how changing (productivity and refrigerant) guidelines will influence region mortgage holders, etc.

6. Start a blog. The blog should zero in on your calling and your locale. You need to present things of enthusiasm on mortgage holders in your locale, not one most of the way the nation over. Be flippant and unique to draw in an after. From time to time, toss in data about air conditioning.

7. Work on your introduction book. In the event that you don't have an introduction book, make one. In the event that you do have one, update it and improve it.

8. Grow your online media network. Construct your organization for nearby Facebook companions, Connected In contacts, Twitter devotees, and Pinterest adherents. Offer each blog entry via online media.

9. Take individuals to lunch. Take deals experts in different enterprises to lunch, for example, realtors, material sale people, siding salesmen, etc. Realize what they search for in a possibility so you can allude individuals to them. Offer what you search for in a possibility.

10. Call individuals who purchased before. Verify how upbeat they are with their heater, heat siphon, climate control system, or hydronics framework. Inquire as to whether there's anything you can accomplish for them. Tell them that if any companions or family members need new gear, this is an extraordinary season to purchase.

11. Settle on guarantee update decisions. Make a rundown of past clients who have guarantees that are going to lapse. Consider them to surrender them a ahead so you can complete any work under the guarantee. Past cooling buyers may be in the market for another heater and the other way around.

12. Cold pitch. Everybody hates to thump on entryways. However, it's a demonstrated strategy to produce deals openings. One out of each 15 homes will most likely supplant a forced air system this year. One out of 25 will supplant a heater. In the event that the property holder knows about the need, however doesn't have a clue who to call, and you welcome them in a well-disposed way to give the property holder a business card, magnet, and little blessing to present yourself as the local temporary worker, an open door could be produced on the spot.

13. Enlist your life partner. Your mate has her own organization of individuals who will require new forced air systems and heaters at some point or another. Ensure you spread the word among her companions about your calling.

14. Promoting in chapel and network bulletins. Regardless of whether the supervisor won't repay you for the advertisements, take out little promotions in pamphlets. They are generally reasonable and individuals expect you have a place with their gathering and will treat you decently when you promote in the gathering's pamphlet.

New Form Development, Upgraded Forms and Form Kits

by Albert L.

We are continuously developing new business forms, in addition, we also upgrade forms with new form features; many customers are eligible to receive free form upgrades.

To stay up to date on forms that we create/develop, existing forms that have been upgraded, news are posted and announced in our social media accounts, be sure to subscribe to our Facebook and Twitter accounts to stay informed of new forms and upgraded forms.

The HVAC Industry, what's the key to success?

by Albert L.
HVAC Key to Success!

Everyone thinking about going into the HVAC industry wants to know the answer to one question: what’s the key to success?

Is it knowing the refrigeration cycle? … Learning how to read blueprints and wiring diagrams? … Being a good salesman? … Punctuality? …

… What is it that the old guys pulling down six figures know that you don’t? …

You hear some surprising answers when you spend a lot of time talking to guys who have had long and lucrative careers in HVAC.

When they talk about what made them good, what made them the go-to guy in the shop, it turns out it’s not the technical skills that they have found most valuable over the years. It isn’t some secret compressor-whispering magic ability to isolate problems that no one else can…

It’s the soft skills: communication and customer service.

Kyle Buscher, an operations and service manager at a midwest HVAC company that handles both residential and commercial services, actually looks for retail experience in the background of his new hires.

“We’ve had a few guys who were strictly doing construction and those are the guys that seem to have the hardest time with customer service,” Buscher says.

In construction jobs, mechanics might have learned solid technical skills, but they never had to talk to anyone who wasn’t another construction worker. Those who worked their way through school at a retail job, on the other hand, had a handle on customer expectations and knew how to communicate with people who didn’t have a handle on industry terms.

A retired HVAC foreman that we talked to with 30 years under his belt in a wide variety of highly technical commercial HVAC and refrigeration jobs, has a surprising answer when asked about what made his career in the industry successful. He told us, “One of the leading comments I got … was my communication skills, and the ability to communicate effectively to clients.”

Not everyone has the ability to explain the troubleshooting process to customers in a way they could understand or keep them patient with the confident assurance that the problem would soon be resolved even as temperatures in the building were climbing.

No customer wants to hear that it’s going to take a complete airflow survey to diagnose the issue, but being able to break that news and talk about it in a way that is straightforward and genuine can definitely calm the situation down.

It’s very interesting to think that at the end of the day it is the ability to communicate clearly and honestly that makes sure your employer keeps getting repeat business, not the technical skills you use to resolve problems… This is something every shop owner and contracting company needs to think about.

Being able to talk to customers is a rare quality and not everyone has the knack.

How do you teach somebody communication skills?

It’s a question that most HVAC programs don’t even try to answer. Most focus strictly on technical skills training. But most of their graduates are going to be on the front line of customer service on day one after landing a job. Dealing one-on-one with a customer who has been roasting with their AC out for two days requires tact and skill even if you know how to fix the system.

Most companies have a sink-or-swim approach instead of offering any real training in customer service. It’s up to individual technicians to figure out the best ways to handle customer relations.

The most experienced guys out there will tell you that the best thing you can do is just be honest.

As a company representative you want to make a sale to get your commission and keep your boss happy, but you are also working for the client. This means you have an ethical duty and a responsibility to that client to provide an honest assessment and a fair appraisal.

Although the news may be unpleasant, being honest about what you can and can’t deliver, and at what cost, wins business and loyalty over the long haul.

Timeliness is also a factor. Buscher’s company lost a construction customer because a two-man shop came in and undercut their pricing by 25%. But the customer came running back soon enough because of the customer service differences.

“We’re back doing their work because when they called for a service call, nobody could come,” Buscher said. “They’d drove from an hour away and their service guy was their install guy so he couldn’t do it until his day was done. When we can be there in 30 minutes it gives us a whole other level of service.”

These types of incidents are the building blocks of success or failure in the industry, regardless of technical expertise. Customers need to trust the companies they are dealing with, or they will find alternatives.

Eventually, most HVAC technicians find their own way to deliver good customer service, or they just don’t last in the business. No service manager, like Buscher, wants to be spending all of their time smoothing things over with customers that a technician has made unhappy with either a few careless words, or maybe even worse, a lack of adequate communication.

But not everything can be papered over with smooth talk. You still have to have the technical chops to understand and deliver what the customer needs.

The rarest combination of skills may be the technical knowledge of troubleshooting together with the ability to translate that process into plain English for the customer. There are no courses that teach that combination of skills but they can be learned over time. One key to both is the willingness to just listen. To give the customer what they want, you have to know what that is. Listening intently while they describe the problem is the first step.
Similarly, carefully observing what the equipment is doing is the first element of troubleshooting. Jumping in and making a lot of changes before you see what is happening only muddies the waters and makes it harder to figure out. And jumping into a conversation with customers before you’ve listened to their concerns just makes it clear to them that you don’t really care about those concerns. Careful observation is key to both processes.

Careful observation of technical problems and customer concerns helps explain why mechanics like Buscher are able to succeed in both aspects of the job… and shows new HVAC techs how they can achieve a similar level of success in their own careers.

What are Business Forms Used For? Are They Really Needed?

by Albert L.

Business forms represent the backbone and lifeblood of a business. 

A business form exists to create a record of nearly any internal or external communication.

Some of the most common business forms that can be developed from business form templates include work orders, proposals, invoices, service and repair orders, business agreements and contracts, construction and equipment lease forms, business forms to record labor, materials and expenses.

Maintaining accurate business forms and business form records are essential if a company wishes to run well and operate efficiently. Keeping accurate business forms are essential so that in the event that a dispute develops it is possible to have an accurate record of business interactions. In order for these business forms to represent the official corporate positions in the event a dispute develops, it is crucial that these records be kept in a manner that is somewhat restricted so that they are not tampered with in the event a dispute arises.

Business forms may be developed by an outside graphic design agency for use in the specific company, or a business form may be developed by the company that will use the form through the use of business software.

10 Proposal Apps Guaranteed to Land You More Business

by Albert L.

10 Proposal Apps Guaranteed to Land You More Business

A well written and informative article that provides great proposal writing application sources and insight on writing that winning proposal.

Source: Posted by Kindra K., Brand Project Manager at

Link to Article

4 Tips to a Successful Residential Bid

by Albert L.

Experts are always telling homeowners to obtain several bids before selecting the right contractor for their remodel or repair job, and, it is a smart move, for the consumer when making home repairs/upgrades. 

With this in mind, it's incredible how many contractors fail to get the bidding process right. Many use the wrong forms, miscalculate the number of hours, labor required, the cost of materials and do not plan correctly for subcontractors.

These four steps below will help avoid these issues and help you prepare a successful residential bid proposal.

Tip 1: Get to know the project in mind, the house!

Obtaining as much information about the house is essential to getting your bid right.

A set of drawings and walk through examination, notes taking, photographs and/or line drawings are essential and while you are at it, it is a good idea to ask a client if he may already have any house plans, drawings or mock-ups. Questions to ask yourself concerning the job is why the customer is renovating or repairing, what is the customer's outcome expectation, are all things that will help you get up to speed. The more open and transparent that you can be with your customer, will certainly give your prospective client an honest assessment of your character, values, etc.

Having a walk-through will help understand the potential customer's exact expectations and job specifications. You should take this time to ask questions, to get to know the client, his/here's expectation, it will also give you an idea what type of customer you are dealing with, for example, if he/she is picky for details, difficult, etc.

Tip 2: Calculating the tangible costs of the job

Now days, homeowners are turning to the Internet for quotes, remodeling calculators, material costs and even help videos that may help them do the job themselves. Fortunately, contractors have far more assets available to them such as construction estimating software, construction estimating excel spreadsheets which will help reduce the speculation that goes into creating a bid.


When calculating or estimating raw costs, be sure to consider:

  • HVAC needs
  • Subcontractor fees
  • Materials
  • Cost of labor
  • Sitework (such as demolition and hauling)
  • Preventative care
  • Finishes
  • Specialties
  • Equipment
  • Furnishings
  • Permits (usually paid by project owner)

Tip 3: Be sure you make a profit

You should include overhead fees; if you need new tools or customer requests construction brands, or is particular in his/her expectations, you must substantially mark up your final price.

By how much?

According to Construction Programs and Results INC, "The typical remodeling contractor will have overhead expenses ranging from 25% to 54% of their revenue-that means every $15,000 job could have overhead expenses of $3,750 to $8,100." With these figures in mind, mark up your bid to actually return a profit.

According to the National Association of Home Builders, most remodelers only have a 3% margin. 

Don't fall into undervaluing your services in an attempt to win a bid, in the end, it is not worth it.

Tip 4: Present your bid.

You should stay away from mailing, emailing your bid proposal, try to pitch your bids in person, remember, this is part of the "selling" your services. This gives new customers the opportunity to ask questions and gives contractor's to fully explain the bid process, job details and helps avoid any miscommunication between you and the customer and avoid legal issues and hassles along the way. 

You should be ready to explain in detail the job, process and go through the itemized list with them, explaining the costs of how much things will be and any reasons why your figures may differ from that of other contractor's.

It is always a good idea, to plant trust in your company and yourself, to deliver a warranty certificate or workmanship warranty together with the bid proposal, this will set you a step ahead of other bid proposals that client may have already received or receive in the future and will give your prospective client peace of mind knowing that you stand behind your work.

Are there alternative tips that I missed? Suggestions from your experience? Leave your thoughts and comments below!

Preventive Maintenance Agreements as Money-Makers

by Albert L.

A Maintenance Agreement program is a near-perfect system and one of the greatest money-makers for any size contractor. You get loyal customers who pay you for that loyalty. Customers get a “higher level” of service at a lower price. The cash-flow is predictable, giving you steady stream of business during the slow times, it is certainly a long-term benefit for your company and it’s amazing how many contractors do not emphasize and sell maintenance agreements, the field is wide open! 

Stick to these 4 rules:

1. The more service agreements you offer your current and future customers, the more you'll sell.
2. The easier it is to create service agreements, the more time you'll save, the more you'll offer.
3. The easier to modify your service agreements the more benefits you have to target specific markets & customers.
4. The more benefits your service agreements provide, the more money they're worth. 

Our commercial service agreements save you time, money and frustration. Most of the work has already been done for you. You can have an in-depth, professional, commercial service agreement in very short time, no need to start from scratch.

It's here! Announcing the launch of our newly redesigned website

by Albert L.

SnappyFORMS' is proud to launch our newly redesigned website.

The website boasts a clean design and intuitive and consistent site-wide navigation system with improved menu functionality that directs you to the information most relevant to you. It is also fully responsive with mobile devices, making it easy to navigate on a wide range of web browsers and portable devices.

Amongst the new features, the site contains integrated social media buttons for Facebook, Twitter, and Linkedin to foster improved communication with the clients. We will be constantly updating our content with helpful information, articles, blogs, newsletters and company announcements.

Going forward, we will continue to communicate regularly through our blogs and provide  new articles and notifications. We also plan to continue adding more business form content and product information to provide you with all of the information you need to evaluate our products and services.

We’re really proud of the new website and feel it will create the experience you’re looking for when you pay us a visit.